Thomas Stoyke, Uwe Radtke
An impact analysis against the backdrop of the Covid-19 pandemic on brick-and-mortar retail and consequences for stationary trade, with a focus on Germany. The Covid-19 pandemic has put tremendous pressure on the retail sector. Across the entire breadth of the market, significant declines in sales have already been observed, particularly in the assortments relevant to city centers, as a result of the 1st lockdown in March and April 2020 and the subsequent restrictions (accessibility of stores, masking requirements, spacing, etc.). However, delayed effects as well as the effects of the 2nd lockdown imposed from mid-December 2020 in conjunction with the Christmas and spring business in 2021, which will be cancelled to a large extent for the stationary trade, will further exacerbate the situation in the german economy (stock market). This article sheds light on the current economic starting point, carries out a scientific, but also in particular practice-oriented, literature research of renowned business enterprises, and is intended to offer future trends and action implications from the crisis.
Suggested Citation (APA 7th)
Stoyke, T., Radtke, U. (2021). Economic Implications for Stationary Trade Under the Influence of SARS-CoV-2. International Journal of Applied Research in Business and Management, 2(2), 01-13. https://doi.org/10.51137/ijarbm.2021.2.2.1
International Journal of Applied Research in Business and Management
Volume: 2, Issue: 2, November 2021