Chih-Hao Tsai, Chih-Fang Chiu
The purpose of this study is to explore how multi-stakeholder co-create collective value in a local context. Moreover, we aim to examine what barriers between the participators and what mechanisms could reduce these barriers, and then induce the local value. This paper presents a collaborative project that the university implemented in Jia-dong, a township of Pingtung county in Taiwan. Jia-dong is a traditional Hakka cluster with rich and historical elements. The purpose of collaborative project is to integrate Jia-dong’s developmental factors and help to create local value. This case study demonstrates that different stake-holder motivations and their ability to provide resources, differences are observed in the value creation activities and mechanisms at three stages: mobilization, expansion, and stabilization. This paper contrib-utes in two aspects: first, it highlights the evolution of collaborative rela-tionships among stakeholders during the process of value co-creation, and second, it provides a deep understanding of the role of value co-creation mechanisms is deeply understood while collaborative barriers derive from developing the local tourism.
Suggested Citation (APA 7th)
Tsai, C., Chiu, C. (2023). Value Co-Creation Process in Multi-Stakeholder Partnerships: The Case of Hakka Heritage Tourism in Taiwan. International Journal of Applied Research in Business and Management, 4(3), 119-140. https://doi.org/10.51137/ijarbm.2023.4.3.7